On April 26, Ageas Seguros celebrated a decade of presence in the Portuguese market, marking 10 years of innovation, proximity, and commitment to its guiding purpose: protecting lives and futures. The milestone arrives as the brand continues to assert itself, having transformed the insurance experience in Portugal over the past 10 years by placing people at the heart of every decision.
**A World to Protect Yours**
With more than 220 stores nationwide, Ageas Seguros has established itself as a modern, dynamic, and bold insurer, recognized for its ability to innovate and create value for customers, employees, brokers, partners, and shareholders. The mission remains clear: to provide an emotionally relevant experience and be a trusted partner in protecting individuals and businesses.
“Coloring” the insurance sector has been one of Ageas Seguros’ ambitions, materialized through pioneering projects recognized in the market. Among the initiatives launched over these ten years, the following stand out: **ColorADD**, the first insurer to integrate the universal color code for colorblind people into its communications; **Cartão Mundo Ageas Seguros**, a discount card from the insurance market with direct benefits in more than 200 brands; **Prémio Inovação em Prevenção**, a pioneering distinction promoting a culture of prevention in companies, which reaches its 6th edition in 2026; and **Serviço PAR**, an innovative Prevention and Risk Analysis solution dedicated to SMEs, focused on reducing accidents and fostering safe behaviors.
This journey has been consistently recognized externally, with awards such as the **5-Star Award** for nine consecutive editions, seven Superbrands awards, and three Excellentia awards, among others.
**Brokers as a Strategic Pillar**
While innovation marks Ageas Seguros’ path, the relationship with brokers remains a core foundation of the business. Their proximity, professionalism, and dedication are crucial to strengthening customer trust and the brand’s sustainable growth.
To celebrate this partnership, Ageas Seguros gathered hundreds of brokers and business partners in two national events: **Encontro Multimarca Premium**, in Porto, on March 16; and **Convenção e Gala We Are AGE**, in Estoril, on March 24.
Under the motto **“Building,”** both events reinforced the insurer’s positioning as a reference partner, committed to continuously optimizing processes and delivering real value to brokers’ businesses—and consequently to customers.
The program included the presence of the Executive Committee of Grupo Ageas Portugal and guest speakers, among them **Paulo Portas**. There was also time to recognize the best national performances and celebrate the brand’s 10 years with symbolic and emotionally impactful moments.
**A Tribute to the Past and Inspiration for the Future**
To mark this date, Ageas Seguros released a commemorative video bringing together some of the most significant moments of this decade. It is a tribute to the dedication of all those who contributed to this story and an inspiring look at the brand’s future.
With a clear vision for the coming years, Ageas Seguros renews its commitment to continue innovating, caring, and making a difference in the sector, remaining true to its defining purpose: a world to protect yours.